Slow Food’s ESSEDRA Project Gets Third Place in the Category Communication to the Public of the European Commission’s CAP Communication Awards 2014

On 29 January 2015, the 2014 winners of the CAP Communication Awards – organized by the European Commission’s Directorate-General for Agriculture and Rural Development – were presented with their awards at the international Awards Ceremony in Brussels. The annual CAP Communication Awards aim to showcase the very best communication projects related to the Common Agricultural Policy.

For the category Communication to the Public, Slow Food’s Environmentally Sustainable Socio-Economic Development of Rural Areas project (ESSEDRA) got the third place. ESSEDRA is funded by the European Union and aims to support the integration process of the Balkan countries and Turkey into Europe, but at the same time to create conditions for these countries to preserve their identities, demonstrated by their great culinary diversity and artisanal foods. In order to achieve this goal, a series of partners from all participating countries are working together: Slow Food International, the European Forum on Nature Conservation and Pastoralism, Slou Fud Bitola (Macedonia), Slow Food Bulgaria, Okusi Hercegovinu Mostar (Bosnia-Herzogovina), Fundatia ADEPT Transilvania (Romania), Muftak Dostlari Dernegi (Turkey), VIS (Albania), Association ‘Natura Balkanika’ (Serbia) and Udruga Kinookus (Croatia).

Here is the ESSEDRA evaluation sheet for the CAP Communication Awards 2014:

The jury decided to include the project among the top three in the category because, “This communication project tackles effectively the dilemma people face in accession countries in understanding the Common Agricultural Policy. Within a clear campaign design, ESSEDRA uses an intelligent networking approach to reach out and address misconceptions of the CAP on the Balkans.”

Here is the list of all categories and 2014 winners:

For more information about the ESSEDRA project, please visit:

For further information, please contact the Slow Food International Press Office:

Paola Nano, +39 329 8321285 [email protected]

Slow Food involves over a million of people dedicated to and passionate about good, clean and fair food. This includes chefs, youth, activists, farmers, fishers, experts and academics in over 158 countries; a network of around 100,000 Slow Food members linked to 1,500 local chapters worldwide (known as convivia), contributing through their membership fee, as well as the events and campaigns they organize; and over 2,500 Terra Madre food communities who practice small-scale and sustainable production of quality food around the world.

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