Slow Food defines principles for the Terra Madre Salone del Gusto Market

Good, Clean and Fair is taking a concrete shape

The Italian and international food producers’ Market (900 exhibitors, including Slow Food Presidia and Terra Madre communities) has always been the heart of Terra Madre Salone del Gusto. The event will take place this year in Turin (Italy) from September 20 to 24 and is the Slow Food network’s principal showcase for its activities, projects and policies.

Slow Food is committed to supporting Market producers by making them ambassadors of the ‘good, clean and fair’ philosophy and its international campaigns. This commitment has now been given concrete form for the first time in a published selection criteria, a constantly evolving practical tool with a dual aim: maximum utility for producers and maximum compliance with the movement’s principles.

Besides helping Slow Food select exhibitors, these guidelines are a benchmark for producers themselves—even those who don’t attend the event—who will be able to use them to continue working towards improved overall quality.

The document has set general rules as well as detailed criteria for specific sectors. For example, no product can contain OGMs or palm oil (with the exception of Slow Food Presidium wild palm oil from Guinea Bissau) and packaging must be minimal, easy to dismantle, and recyclable.

For cured and processed meat, priority will be given to companies that use meat from free-range or semi-free-range farms and native breeds, and to meats free from nitrites. Furthermore, cured meats containing starters, sucrose and dextrose, lactose, whey or caseinates and flavor enhancers cannot be sold.

Only sourdough breads may be sold and displayed, with a preference for those produced with cereals of local origin and heirloom varieties. Breads made with improvement agents and adjuvants, additives, stabilizers, preservatives, and so on may not be displayed or sold.

With regards to extra virgin olive oilpreference will be given to those made with olive varieties native to the production area. As well as to companies certified organic or biodynamic, or whose olives are cultivated using sustainable methods.

Thanks to the application of these guidelines, the Terra Madre Salone del Gusto 2018 Earth Market will engage side by side with the Slow Food association to convey a productive philosophy that is continuously more ‘good, clean and fair,’ centered on the defense of biodiversity and the promotion of agroecological and sustainable practices.

The full Terra Madre Salone del Gusto program will be released in June. Meanwhile, regular updates can be found on

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For further information please contact:

Slow Food International Press Office

Paola Nano, Giulia Capaldi

[email protected] – Twitter: @SlowFoodPress

Slow Food is a global grassroots organization that envisions a world in which all people can access and enjoy food that is good for them, good for those who grow it and good for the planet. Slow Food involves over a million activists, chefs, experts, youth, farmers, fishers and academics in over 160 countries

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